Department store chain gives more options for loyalty program

Bon-Ton Stores’ customers now have more opportunities to earn rewards.



The department store retailer, which originally rewarded shoppers for using the chain’s Your Rewards proprietary credit card, can now earn loyalty points for every purchase they make — regardless of how they pay.



Based on the new version of Bon-Ton’s LoveStyle Rewards program, customers who spend $200 with a third party credit card, cash, check or gift card will receive a $10 LoveStyle Rewards Card. Customers who spend $200 with a Your Rewards credit card will receive a $20 Rewards Card. Rewards can be earned on purchases made at any of the Bon-Ton family of stores, or their e-commerce sites.



Shoppers can also earn “Double It” or “Bonus Rewards” based on featured categories or special events throughout the year. Customers can also “stack” their rewards cards for every $50 they spend.



“We value our loyal customers who shop with us,” said Kathryn Bufano, the chain’s president and CEO. “We continue to make changes to create a better shopping experience.”



Shoppers can enroll in the program in-store or online. Rewards are issued monthly via email.