Fresh & Easy testing new store concept

Las Vegas - Fresh & Easy, the former Tesco-owned grocery format, is testing a dramatically new look at seven plus stores in the Las Vegas market.



The stores have been remodeled with a more modern feel and layout and a greater emphasis on ready meal solutions, with such features as a “Fresh To Go” hot food bar, a pizza over, a coffee bar and made-to-order sandwiches. A revamped product selection with lower fixtures and a more abundant selection of fresh food.



The company is referreing to the remodeled stores as “smarter markets” in its promotional campaign.



“We’ve evolved Fresh & Easy by constantly innovating to improve our stores and our products,” said Mike Evans, Fresh & Easy VP of Marketing. “The company has been reinvigorated and we are now using Las Vegas as a test market to implement even more new ideas and concepts. As with all the changes we have made, we are going to constantly evaluate and fine-tune our ideas to bring our customers something exciting and new.”



A time-lapse video of the changes is available on Fresh & Easy’s Facebook page.



The first new-look Fresh & Easy debuted two weeks ago in Las Vegas at Desert Inn & Fort Apache. This weekend, seven stores will celebrate their grand re-opening, with additional stores in the area being updated through the end of December.



Fresh & Easy operates 167 stores in Arizona, California and Nevada.