New York -- A new report by Experian Marketing Services finds that several key retail trends will impact how marketers shape their messages in 2013.
According to the 2013 Digital Marketer Report, consumers today are multi-device and multichannel shoppers, forcing digital marketers to adapt and evolve their message to reach consumers across channels and all along the path to purchase.
It also found that 74% of marketers surveyed have either coordinated, or are in the process of coordinating, customer interactions among both online and offline channels.
“The way consumers gain information from brands — the means by which they get it, even the ways in which they process it — is constantly evolving given the complexity of our multichannel world and evolving consumer behavior driven by economic variables,” said Bill Tancer, general manager of global research for Experian Marketing Services. “With the recent retail numbers coming out of January, retailers can anticipate consumer hesitation, making it imperative that marketers create integrated customer experiences and maximize digital marketing opportunities and return on investment.”
Among the key findings: