San Francisco -- A survey released Monday by online reservation firm OpenTable found that, when Valentine’s Day bookends a weekend, it tends to benefit restaurants.
Valentine’s Day, which falls on a Thursday this year, will likely be celebrated beyond the official day, as diners continue to celebrate over the following weekend.
The Valentine’s Day survey also found that the projected check average this year is $139, which is 63% higher than the typical OpenTable check average of $85 per couple.
On Valentine’s Day, “diners prefer a la carte ordering in a classic three-course meal where they can personalize their experience," said Caroline Potter, chief dining officer, OpenTable.
Other key findings of the survey include: