Sparks, Md. -- McCormick & Company has opened its first-ever retail destination, McCormick World of Flavors. The store is located in Light Street Pavilion at Harborplace, which is situated in the Inner Harbor area of Baltimore.
Designed as a brand showcase, the store features McCormick's range of products with areas focusing on cooking, baking and grilling. Other features include interactive and educational displays, including Guess That Spice, a game that tests the sense of smell, FlavorPrint, an interactive personalized flavor profile and Flavors in the Making, videos on how spices and herbs are made.
"The opening of McCormick World of Flavors is an exciting new way to connect with millions of people who love food and flavor," said Alan Wilson, McCormick chairman, president and CEO. "Visitors will have the opportunity to interact with many of our brands from around the world as we showcase how we bring flavor to their lives each and every day.”
Cooking demonstrations and product sampling allow visitors to experience the variety of flavors available in the retail store. The store sells a wide range of gift items, along with the new McCormick World of Flavors product line only available in the store that includes flavored salsas, olive oils, vinegars, tapenades and more.
McCormick partnered with a number of companies on its new retail concept, including retail design firm JGA, Southfield, Mich.