Houston -- Stage Stores and Alliance Data Systems Corp. announced Monday they have forged private-label credit card renewal agreement.
Alliance Data's Retail Services business will continue to provide a full suite of private-label credit card services geared toward driving sales and brand loyalty to grow Stage Stores' customer base. In addition, Alliance Data and Stage Stores will collaborate to develop and launch a new, simplified loyalty program, with enhanced benefits and incentives exclusive to cardholders. Stage Stores currently operates 836 stores in 40 states under the Bealls, Goody's, Palais Royal, Peebles, Stage and Steele's trade names.
“We consider our private-label credit card program to be a key component of our retailing concept, and we place a high degree of importance on the relationship that we have with our cardholders,” said Michael Glazer, president and CEO of Stage Stores.