New York City -- Tourneau opened a new concept store in Manhattan. The 3,135-sq.-ft. space offers a dramatic departure from traditional jewelry and watch stores in that it does not have counters. Instead, it features a series of long tables in the main showroom that can be approached from all sides.
Tourneau employees, equipped with iPads in hand, unlock the cases when customers want to look at a watch.
The new store was created by San Francisco-based architecture firm Eight Inc., which has also worked on the Apple stores.