Las Vegas -- Boulder, Colo.-based Wenger took top honors as Store of the Year in the Association for Retail Environments’ (A.R.E.) annual retail design competition. It’s the first U.S. retail outpost for the company, which is best known as the maker of the Swiss Army Knife.
Designed by Gensler, the 3,000-sq.-ft. store features Wenger’s full product line, including knives, watches, footwear and outdoor gear. Designers connected the outdoor adventure-loving Boulder community to the brand through materials and graphics. A 15-ft.-by-9-ft. woven wall sculpture of hand-cut logs of pine wrapped in twine is featured at the rear of the space. A hand-painted wall mural based on vintage Swiss travel posters provides a colorful visual focus that directs customers to the back of the store while also referencing the rich history of the legendary brand.
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