Modesto, Calif. -- Save Mart Supermarkets is set to launch a new value-focused concept, called Maxx Value Foods, which is designed to offer consumers lower prices, with a center aisle dedicated to high-value offerings.
The chain has converted a 34,000-sq.-ft. conventional store in Modesto, Calif., into the new format, which will debut on Wednesday.
The limited-selection store will retain the appearance of a conventional grocery store, but will use a selection of products as a key element to drive down prices, the company said.
"This launch is a major event for our company," said Steve Junqueiro, president and COO of Save Mart Supermarkets, which operates more than 240 stores under several banners in California and Nevada. "We continuously strive to remain relevant to our customers, and this new store format is an innovate response to the needs of shoppers who look for quality and value, but don't need frills and the full range of any product. The Maxx Value Foods format will also enable us to consider smaller locations that normally would be incompatible with a warehouse store format."
The new format will include bakery/deli and meat/seafood departments, which will feature pre-packed products. In addition to standard checkout lanes, self-checkout registers will also be available.
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