New York City, Neiman Marcus Group Inc. on Monday marked its 100th birthday by discussing the company in six four-minute clips airing on Web-video site, YouTube, according to a report by Bloomberg.
The report said Neiman's former CEO Richard Marcus and designers such as Georgio Armani will be featured in clips.
The Neiman deal is part of an effort by YouTube to expand advertising sales. The site attracted 44.2 million users in July, according to research firm ComScore Inc. That makes it attractive to Neiman, which gets more business from the Web than at any of its stores, spokeswoman Ginger Reeder told Bloomberg.
The first of Neiman's documentary-style videos will be featured on YouTube's home page. After watching that clip, users can visit a Neiman page, hosted by YouTube, to see the other five videos, the report said.