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Zappos teams with Kenshoo Social and Shoutlet on Facebook marketing
San Francisco -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.
During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.
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Report: Top 10 myths about multichannel retailing
New York -- Social media isn’t likely to become an important retail channel anytime soon, according to a new report by PwC. The study, “Demystifying the Online Shopper: 10 Myths of Multichannel Retailing,” found that in-store shopping is still center to the shopping experience.
“Our report finds that the physical store remains the centerpiece of the purchase journey, while devices are used significantly for product research and deals,” said Susan McPartlin, PwC’s U.S. retail & consumer sector leader.