Entertainment retail isn't what it used to be. Today, it really is entertaining.
Take Delray Marketplace in Delray Beach, Fla., a 258,000-sq.-ft. Main Street development filled with entertainment offerings, restaurants and retailers that give you something fun to do and something fun to buy.
"Our goal was to create an entertainment, dining and shopping experience," said Jason Samreny, VP leasing with Indianapolis-based Kite Realty Group Trust, the project's developer.
Invest in the right experience for a shopping center's customers, and you will earn a return on experience. That is the business model driving Fort Worth, Texas-based Trademark Property Co., which celebrates its 20th anniversary this year.
"Do customers love being at the center? Do they come back and drive sales? That is return on experience," said Terry Montesi, Trademark chairman, CEO and founder. Experience is indispensable today when most goods and services are available online, often at a lower price.
Irvine Co.'s The Market Place is too big for one city. It sprawls across two. Split in two by Jamboree Road, the southern half of the 120-store, 165-acre center resides in Irvine, Calif. The northern half is in Tustin.
The huge regional destination center combines open-air lifestyle retail with big-box retail. Nationally known value- and quality-driven store names offer apparel, books, electronics, fitness, groceries, home furnishings and decor, movie theaters, restaurants, various services, sporting goods, toys, and on and on.