Deena Amato-mccoy

Articles by this author:

  • Macys.com uses private cloud to personalize digital shopping strategies (In This Issue)
    Thu, 06/21/2012 - 4:04pm

    Macys.com has made a name for itself by analyzing consumer data to gain insight into its loyal shopper base. The retailer, which features more than 60,000 products online and leverages multiple digital channels to share product information cross-channel, has armed itself with a set of internal cloud-based, high-performance analytics tools designed to improve customer segmentation, market-basket analysis and real-time personalization cross-channel, based on a broader scope of product attributes.

  • Better Management (Exclusive News Alert, In This Issue)
    Wed, 04/13/2011 - 8:32am

    It’s no secret: When the Great Recession hit in the fall of 2008, retailers sustained a serious blow in the form of sharply declining consumer demand. Privately held apparel retailer Bob’s Stores was no exception.


    “For us, the slowdown had a significant impact on our inventory movement,” said Victor D’Amato, VP planning and analysis, Bob’s Stores, Meriden, Conn., which operates 34 stores in the Northeast.


  • Loyalty Updated
 (Exclusive News Alert, In This Issue)
    Wed, 04/13/2011 - 8:31am

    Tired of relying on deep, blanket mass-marketing promotions to attract shoppers, specialty retailer Crabtree & Evelyn is delving into its customer database and using a new customer relationship management strategy to deliver service based on its shoppers’ needs. 


  • Staying Ahead of the PCI Game
    Mon, 11/30/2009 - 8:00pm

    As retailers work hard to stay ahead of Payment Card Industry Data Security Standard compliance...

  • Green Power Management
    Mon, 11/30/2009 - 8:00pm

    As chains work to upgrade their point-of-sale systems, the most savvy are keeping a keen...

  • Maximizing the Market Basket
    Mon, 11/30/2009 - 8:00pm

    If last year’s holiday shopping season proved anything, it is that promotions alone will not...

  • Cutting It Close
    Mon, 11/30/2009 - 8:00pm

    The kiss of death for any do-it-yourself retailer’s reputation is not having the proper inventory...

  • CIOs Still Spending
    Thu, 04/30/2009 - 8:00pm

    As CIOs become much more prudent when choosing which IT projects to pursue, they have...

  • Gander Mountain Cuts Energy Costs
    Sun, 12/14/2008 - 8:00pm

    Alighting retrofit has resulted in significant energy savings for Gander Mountain’s store in Rothschild, Wis....

  • Staving Off Leaks
    Sun, 12/14/2008 - 8:00pm

    It’s not uncommon for full-service and quick-service restaurants to keep a store of thousands of...

© 2013