Recent announcements that Apple will partner with IBM to release more than 100 mobile iOS applications tailored to work with IBM’s data analytics and cloud services, and that Microsoft will focus on digital work innovation in its smartphone segment, serve as reminders that mobile devices are continuing to evolve.
Retailers have long been urged to employ Big Data analysis to uncover big insights into how their business is performing, how their brand resonates among consumers, and whether their customer experience meets expectations. =
Betamax. Zune. Google Plus. These are just a few consumer technology applications that hit the market with a lot of hype and all failed to catch on for the same basic reason. It seems clear that the Barnes & Noble Nook e-reader tablet can now be considered part of this list, although Barnes & Noble has not yet accepted it.
I don’t mean for this column to become a running commentary on the latest goings-on at Amazon.com, but there’s no escaping the fact that after two decades, the e-commerce pioneer remains at the forefront of digital commerce innovation.
Retailers are urged to provide a customer experience fit for the “digital natives” of the Millennial generation, who have grown up with constant connectivity and limitless personal choice. These all-important young consumers need to be able to buy any product on earth at any time with any electronic doodad they happen to be surfing the Net with at a given moment, or so it seems.
While the mantra of “keep it simple, stupid” has long been a staple in the world of business, the message of the recent SAP Sapphire 2014 conference in Orlando could be summed up as “keep it simple, smart.”
Every May, the MIT Sloan School of Management hosts a one-day CIO Symposium where great academic minds mix with great business minds. The result is always an outpouring of IT and business thought leadership, and this year was no exception.
When industry experts talk about retailers connecting with today’s mobile consumer, they are generally referring to customers who always travel with smartphones and tablets. But there is another type of “mobile” consumer touchpoint retailers should be targeting, and that is the automobile.