Marketing

06/19/2014 - 5:00pm

Women represent $20 trillion in annual consumer spending, and that figure is expected to grow to $28 trillion in the next five years.

06/19/2014 - 2:58pm

Macerich is collaborating with HGTV, a home and lifestyle cable network, to create Santa HQ, an interactive holiday experience, at 10 Macerich malls.

06/19/2014 - 11:14am

T-Mobile US Inc. is introducing "T-Mobile Test Drive," a program that lets people receive an iPhone 5s and unlimited nationwide service to take T-Mobile's network for a seven-day free trial.

06/18/2014 - 10:52am

Pizza chains Pizza Hut and Papa John’s are tied for the highest customer satisfaction score among quick-service restaurants.

06/18/2014 - 10:47am

Overall U.S. online retail sales for the week leading up to Father’s Day (June 9-15) were up more than 14% from the same period in 2013.

06/18/2014 - 10:35am

Rent-A-Center Inc. has named Mike Case to VP marketing strategy and insights.

06/18/2014 - 10:30am

Baja Fresh is piloting a solution from Sparkfly that will allow it to launch promotions through Google Search, Facebook, Yelp, Opera Mediaworks and UberMedia, and assess the effectiveness of each individual channel with real-time redemption data.

06/17/2014 - 5:12pm

Garden Ridge announced that it is investing $20 million to rebrand all of its stores to the At Home brand.

06/16/2014 - 11:05am

Three-quarters (75%) of retail marketers believe that digital advertising delivers a higher ROI than offline advertising, including circulars and direct mail.

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