Marketing

07/24/2014 - 11:32am

YottaMark Inc. has enhanced its ShopWell food nutrition app with weekly healthy eating advice from registered dietitians, personalized to the user's dietary goals.

07/24/2014 - 11:31am

Brandon Solano, 43, has been named senior VP of marketing of The Wendy’s Company. Solano will report to Wendy's chief marketing officer Craig Bahner and will lead the company's brand marketing efforts.

07/23/2014 - 4:51pm

Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24, according to a new survey by Forest City in partnership with Alexander Babbage.

07/23/2014 - 4:29pm

Shopping app Stylewhile is launching a new online marketplace for emerging and independent designers.

07/23/2014 - 11:25am

On average, consumers say 64% of their back-to-school shopping will take place in-store, the rest online via computer or mobile device.

07/22/2014 - 5:10pm

Office Depot Inc. is partnering with pop-rock quintet R5 on the retailer’s back-to-school “Gotta Get INSPIR5D” campaign.

07/22/2014 - 5:07pm

The back-to-school (BTS) shopping season is already in full swing, with over one-third (37%) of consumers having begun their shopping – up from the 29% who started at this time last year, according to the International Council of Shopping Centers.

07/22/2014 - 4:58pm

Paid search programs are the most popular online customer acquisition tactic. According to the 2014 Shop.org/Forrester Research Inc.

07/22/2014 - 1:13pm

Lands' End Kids is running a promotion involving digital pop-up stores in partnership with The Bakery by blogging site PopSugar.

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