Marketing

07/01/2014 - 11:08am

According to two recent surveys of more than 1,000 adults conducted by digital offers provider RetailMeNot, respondents estimate on average they will eat out nearly every day of the week (six days) and likely nine times a week during vacation.

06/30/2014 - 4:45pm

Twitter released a full suite of targeting, creative and measurement tools designed to enable advertisers to promote their mobile apps through the new mobile app promotion (MAP) product.

06/30/2014 - 11:22am

Most retailers (65%) struggle with getting omnichannel commerce right and cite underperforming technology, changing IT trends and the complex organizational infrastructure as the primary reasons.

06/30/2014 - 11:17am

Despite an 8.1% year-over-year drop in traffic and decline of one full conversion point, sales on Father’s Day (June 16) remained essentially flat.

06/30/2014 - 11:16am

The Levi’s brand is launching a new omnichannel global brand campaign, "Live in Levi's," developed out of a creative collaboration with FCB (Foote, Cone & Belding) and The House Worldwide.

06/27/2014 - 4:10pm

Mobile will continue to play a significant and dominating role in online shopping this holiday season.

06/27/2014 - 10:42am

Almost three-quarters (72%) of consumers only want to socially interact with a brand when they first comment on social media channels.

06/27/2014 - 10:36am

Adobe is releasing Adobe Target Premium, a new personalization solution that leverages predictive technology to deliver automated decisioning.

06/26/2014 - 4:32pm

Walmart, along with the Women's Business Enterprise National Council and WEConnect International, on Wednesday joined forces to establish a unique logo for retail packaging of products from women-owned businesses.

© 2014