Marketing

04/03/2014 - 10:52am

Multi-brand retailer Atlantic Brands is using Lyris’ digital marketing platform to boost sales and customer engagement for its Australian division.

04/02/2014 - 11:16am

While attitudes haven't changed overwhelmingly since December 2013, some shifts in plans for the next six months may indicate that Americans are questioning their financial prospects during the next few months, according to a new Harris Poll.

04/02/2014 - 11:07am

An electronic musician reportedly planted 5,000 copies of his own CD inside fake copies of the Justin Bieber “Believe” CD in retailers including Best Buy, Target and Wal-Mart on April 1.

04/01/2014 - 5:57pm

Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency.

04/01/2014 - 5:53pm

Consumers are increasingly frustrated with location search, with many losing trust in brands due to outdated and inaccurate data, and even turning to competitor businesses.

04/01/2014 - 11:15am

With consumer confidence and the real estate market on the rise, many homeowners are ready to begin home remodeling or maintenance projects.

04/01/2014 - 11:06am

Macy’s and Maker Studios, the world’s largest producer and distributor of online video content for Millennials, announced a collaboration to launch an original fashion-lifestyle series, to be called “The Next Style Star.”

03/31/2014 - 10:36am

Just one-quarter (25%) of consumers consider loyalty programs important when choosing a restaurant.

03/31/2014 - 10:32am

Pinkberry’s is entering the Japanese market with franchisee Royal Holdings.

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