The rapid adoption of Walgreens’ Balance Rewards loyalty program, with nearly 80 million members, has earned the chain a ranking among top business technology innovators in the U.S.
L.L.Bean was ranked number one in online customer service in March 2013.
Rob Price, senior VP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to pursue a new role.
Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal.
Clarins Fragrance Group has deployed a 6-ft.-high digital projection in three store locations in the United Kingdom to help celebrate the launch of designer’ Thierry Mugler’s new Alien Extraordinaire perfume.
Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign.
Online video viewers, compared to non-online video viewers, are more frequent patrons of quick-service restaurants (QSR).
Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.
The Mars Agency has rolled out an international corporate rebrand in the U.S., U.K, and Canada.
HSN has recognized the ExactTarget Marketing Cloud from Salesforce.com as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program.