Marketing

04/17/2014 - 10:44am

L.L.Bean was ranked number one in online customer service in March 2013.

04/17/2014 - 10:20am

Rob Price, senior VP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to pursue a new role.

04/16/2014 - 11:43am

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal.

04/16/2014 - 11:40am

Clarins Fragrance Group has deployed a 6-ft.-high digital projection in three store locations in the United Kingdom to help celebrate the launch of designer’ Thierry Mugler’s new Alien Extraordinaire perfume.

04/16/2014 - 11:21am

Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign.

04/16/2014 - 11:12am

Online video viewers, compared to non-online video viewers, are more frequent patrons of quick-service restaurants (QSR).

04/16/2014 - 11:10am

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

04/16/2014 - 11:09am

The Mars Agency has rolled out an international corporate rebrand in the U.S., U.K, and Canada.

04/14/2014 - 10:41am

HSN has recognized the ExactTarget Marketing Cloud from Salesforce.com as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program.

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