New York -- Zumiez Inc. on Tuesday said it has agreed to buy Austria-based Blue Tomato for 59.5 million euros ($75 million). The teen retailer also raised its second-quarter revenue outlook.
Blue Tomato sells branded snowboarding and skating gear, apparel and footwear through its e-commerce website, which is available in 15 languages, and five stores in Austria. The company will continue to be headquartered in Schladming, Austria, and senior management will continue in their current roles.
“Joining forces with Blue Tomato represents the next step in our strategic plan to build the leading global action sports retail business,” said Rick Brooks, CEO of Zumiez. “Europe has a large, vibrant and growing action sports community, which Gerfried [Schuller] and his team have skillfully tapped into through a broad offering of authentic brands and products, a differentiated retail experience, and superior customer service.”