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New York City Walgreens is suing Wegmans Food Markets, claiming the Rochester, N.Y.-based supermarket company’s logo is too similar to its own.
The trademark infringement lawsuit was filed Oct. 27 at a federal court in Virginia.
Both companies use a similar script in their logos. Walgreens says in the court complaint that consumers could be misled into thinking the companies are connected.
Walgreens says its "flying W" deserves trademark protection because it has been in use since 1951. But Wegmans said the scripted "W" it adopted in 2008 is actually a copy of logos used by the supermarket in the 1930s.