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Verve Wireless: Electronics No.1 category shopped for on smartphones

New York City -- Consumers and their smartphones are becoming inseparable when it comes to shopping, according to a survey by Verve Wireless, a mobile advertising company, which found that over 60% of respondents use their smartphone for shopping one or more times each month.

The top three product categories shopped for on smartphones are electronics (51%), entertainment (50%), books (45%), closely followed by clothing (38%) and automotive (21%), the survey revealed.

In other findings:

  • The top three retailers users accessed on their mobile device (tablet and smartphone) are Amazon (63%), eBay (37%), and Target (35%)
  • Consumers use their smartphone to look up information on price (48%), followed by product information (24%), reviews (14%) and where to buy (14%).
  • Eighty-one percent of smartphone users have purchased a product or service online or in store after seeking information on their mobile device.

"The results substantiate what our advertising partners have known for a while, that mobile is an essential part of any retailer's advertising plan," said Greg Hallinan, CMO, Verve Wireless.

© 2014