Philadelphia — Urban Outfitters has opened a “lifestyle center” store, in Manhattan’s Herald Square neighborhood. The 57,000-sq.ft. store is the brand’s largest location to date, and its13th store in New York City. It includes such extras as a hair salon, bookshop, coffee bar and photography shop that lets shoppers print their photos from Instagram.
“The opportunity of Herald Square presented itself and we were excited to see what we could do with it," says John Hauser, Urban Outfitters chief officer of brand experience. "Having all of that space really allows us to expand on product concepts such as activewear, music, vintage, beauty, shoes, books and more."
The multi-level shop featured an expanded beauty department with custom-designed beauty fixtures to house over 45 national and international brands. There is also a large women’s shoe boutique, a 3,000-sq.-ft. fitness apparel and merchandise department, and an Urban Renewal Vintage shop dedicated to vintage and remade goods for men and women. In other features, Pennsylvania-based collectables brand Three Potato Four has curated an exclusive shop featuring feature NYC-related souvenirs.
Extending beyond the traditional Urban Outfitters format, the Herald Square location hosts several independently owned and operated companies. Los Angeles-based Hairroin Salon occupies a portion of the first floor, offering everything from cut, color and extensions, and serves men and women of all hair types.
“Hairroin Salon and Urban Outfitters have been co-located in Los Angeles for years now with great success, and our new venture in Manhattan really takes things to the next level,” said Janine Jarman, owner of Hairroin Salon. “I think customers will really be attracted to the ‘destination’ feel of the new Herald Square center. Working with Urban Outfitters, we’re able to be part of an exciting new concept in beauty, and I hope we can partner on more salons with them in the future!”
Also hailing from Los Angeles is the legendary Amoeba Records, which has stocked a curated assortment of over 400 vintage vinyl titles that can only be found in Urban Outfitters Herald Square. Eyewear company Tortoise & Blonde, who opened a shop-in-shop last year in Urban Outfitters’ Soho location, also has space in Herald Square. The company will provide customers with the latest fashions in prescription eyewear, including an exclusive sunglass collection with Urban Outfitters slated to launch in June.
The coffee bar, Intelligentsia Coffee, has a 900-sq.-ft. space on the ground level of the store, with its own entrance.