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Tuesday Morning names marketing head; appoints new senior VP store ops

Tuesday Morning Corporation announced that Susan H. Davidson has joined the company as senior VP marketing.

Dallas -- Tuesday Morning Corporation announced that Susan H. Davidson has joined the company as senior VP marketing. She succeeds Ross Manning in this capacity, who has left and is pursuing other professional opportunities.
 
Davidson’s 30-year career in specialty retail includes broad expertise in brand building, customer engagement, and results-driven marketing initiatives that contribute directly to revenue growth. Most recently, she served as group VP for merchandising at Sally Beauty Supply, an international specialty retailer and distributor of professional beauty supplies with annual revenues of approximately $3.5 billion. In this capacity, she directed nationwide merchandising for stores and e-commerce and spearheaded initiatives that contributed to positive increases in same store sales.  

"I am delighted to welcome Susan to our team of senior leaders that have a passionate commitment to the Tuesday Morning brand,” said CEO Michael Rouleau. “Susan’s proven expertise in developing effective marketing programs, driving customer traffic, expanding comparable store sales, and strengthening the consumer bond will be important to our success as we implement the final phase of our turnaround effort and build an organization that is capable of sustained profitability and growth in the years ahead.”

Separately, Tuesday Morning announced that Phillip D. Hixon, VP store planning, has been promoted to senior VP store operations, succeeding Don Mierzwa, who is retiring. Hixon will be charged with overseeing all aspects of store operations.

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