New York -- Rouse Properties announced that three of its Bay Area shopping mall locations – NewPark Mall in Newark, Calif., Southland Mall in Hayward, Calif. And West Valley Mall in Tracy, Calif. – are launching a one-month pilot program to offer common area small business retailers a convenient and cost-effective point-of-sale solution.
According to Andrew Silberfein, president and CEO of Rouse Properties, "Working with Square is a prime example of our continuous efforts to align ourselves with innovative companies that offer value-added services to help enhance the shopping experience at our malls for both consumers and retailers.”
The technology that Square offers is a free credit card reader for the iPhone, iPad and Android devices, allowing anyone to accept credit cards. Participating retailers plug the credit card reader into their mobile device and swipe to process a transaction.
Square first introduced its free credit card reader in 2010. Rouse Properties said it plans to roll out the Square service to its entire portfolio of 31 malls later this year.