Minneapolis -- Target Corp. said Tuesday it plans to price-match top online retailers year-round, including Amazon.com, Walmart.com, BestBuy.com and Toysrus.com (including Babiesrus.com).
Target stores will also price-match items found on Target.com, the company said.
The new policy launches immediately, and allows shoppers to competitively shop the retailer. If a shopper buys a qualifying item at a Target store and then finds the identical item for less in the following week’s Target circular or within seven days on Target.com, Amazon.com, Walmart.com, Bestbuy.com or Toysrus.com or in a local competitor’s printed ad, Target will match the price under the newly launched policy.
“We know that our guests often compare prices online,” said Gregg Steinhafel, CEO.
Target introduced its first price-match policy, called the Low Price Promise, in 2009 and began matching select online competitors for the first time this holiday season.