Minneapolis -- Target Corp. said Thursday it has awarded $2.5 million in Target gift cards to schools across the country, much of it due to a strong Give With Target campaign with a robust Facebook participation.
“We are thrilled with the public’s response to Give With Target and the record level of engagement we saw through Facebook,” said Laysha Ward, president of community relations, Target. “Thanks to the millions of people who voted, Target will award thousands of schools with Target GiftCards to use for classroom resources just in time for the start of the school year.”
Give With Target resulted in the highest engagement of any social media campaign in Target’s history.
More than 30,000 schools will receive Target GiftCards as a result of the Facebook component of Give With Target. For every 25 votes a school received, it earned a $25 GiftCard from Target.
Give With Target launched on July 26 with two components. One component included awarding $25,000 grants to 100 in-need schools selected by Target. The other component of Give With Target included the Facebook voting campaign, which invited people to visit Target’s Facebook page and connect with its Give With Target app to vote for a school of their choice.