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New York -- Target Corp. has joined the growing ranks of retailers who will open earlier on Thanksgiving this year. The company said it is making the change in response to competitive pressure and demand from shoppers.
Target stores will open on 8 p.m. on the holiday, an hour earlier than last year. Stores will remain open throughout the night and close at 11 p.m. on the day after Thanksgiving, Nov. 29.
Kathee Tesija, executive VP of merchandising at Target, told The Associated Press that she felt the 8 p.m. time was just right, based on the competitive landscape, and the sentiment among shoppers and its own store staff.
Target will also be offering hundreds of deals online on Thanksgiving morning that will include almost all deals that will be available in the store. In addition, the discounter said it will be feature 15 online-only daily discounts for two weeks beginning Sunday, Nov. 24.