Irvine, Calif. – Taco Bell plans to discontinue all kids’ meals and toys at its U.S. restaurants. The fast-food chain will start removing the items from its menu at stores this month at anticipates to have eliminated all kids’ meals and toys in the U.S. by January of next year. Menu items from kids’ meals will remain available for individual purchase.
Greg Creed, CEO of Taco Bell, said kids’ meals are not part of the company’s long-range strategy and have an insignificant impact on overall sales.
“As we continue our journey of being a better, more relevant Taco Bell, kid's meals and toys simply no longer make sense for us to put resources behind,” said Creed. “What does make sense is concentrating on expanding choices that meet and exceed the diverse needs of consumers of all ages, without losing focus on what makes us great today.”