Lewisville, Texas -- New research indicates that rebate programs are rising in favor with consumers and continuing to grow as a strategic approach for marketers. According to Parago, the nation’s largest rebate provider, 47% of consumers submitted a rebate in the past 12 months, up from 37% in the prior year.
Also, consumers who submit rebates do so frequently, with 40% of consumers surveyed submitting more than five rebates per year. Finally, 83% of consumers responded that price was an important factor when shopping for gifts during the recent holiday season, and 34% took advantage of a rebate deal during the holidays.
"We view the overall success of rebates in 2010 the result of two things: increased consumer deal-finding behavior and the evolution of rebates from simple marketing tactics to strategic loyalty builders for businesses," said Juli Spottiswood, president and CEO of Parago, whose its retail rebating business was up 33% in 2010.