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Survey: Aldi only grocer to have loyal Facebook following

Batavia, Ill. -- Survey results released Wednesday by Facebook marketing firm LoudDoor found that discount grocer Aldi USA ranked fifth on a list of the top 20 companies with the most loyal fans. No other grocery retailer was included on the list, which tracks every major brand on Facebook and how likely those brands' fans are to recommend them to friends or colleagues.

Other companies ranked in the top five include Google, Facebook and Walt Disney World.

Aldi launched its Facebook page in July 2012 and has gained more than 363,000 fans to date, with new fans liking the page every day.

"We're honored that the trust our customers have in Aldi to deliver the highest quality products at the lowest possible prices has created such tremendous loyalty," said Jason Hart, president, Aldi USA.

LoudDoor conducts research and audience targeting on Facebook, asking consumers to rate how likely they are to recommend a brand they “like” on Facebook.

 

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