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Study: Amazon top Canadian digital retailer

Vancouver, Canada – Amazon.com is the top digital Canadian retailer and U.S., retailers are generally outpacing their Canadian competitors in using digital channels such as online, mobile and social. According to the new “Chasm Retail 2.0” study from Chasm Digital, the top 10 digital retailers operating in Canada are:

1. Amazon
2. Best Buy
3. Home Depot
4. Sears
5. Lululemon
6. Costco
7. Chapters
8. London Drugs
9. Lowes
10. Canadian Tire

Other findings include that Canadian grocery and pharmacy retailers are the furthest behind in use of digital technology, the Web remains the top digital channel for Canadian retailers, only 38% of Canadian digital retailers offer in-store inventory through digital channels, and top Canadian digital retailers have optimized their offerings across multiple mobile platforms. (52.3% of retailers assessed are equipped with a mobile-friendly site and at least one mobile application).

"Although we were encouraged to see a few companies excel in a few areas, we generally found that most retailers seemed oblivious to how digital technologies are reshaping society, commerce and entire industries,” said Ashish Anand, partner, Chasm Digital.

© 2014