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Stop & Shop expands Scan It! mobile app

Quincy, Mass. -- The Stop & Shop Supermarket Co. said Tuesday it has expanded the availability of Scan It! Mobile – a grocery app that allows customers to use their personal mobile device to scan, tally and bag their groceries while they shop.

First introduced last June for iPhone 3GS and 4G in three stores, Scan It! Mobile is now also available for many Android devices which will double the reach of customers. In addition, the pilot will expand to an additional 42 Stop & Shop stores in Massachusetts, Rhode Island and Connecticut.

A natural transition from the in-store handheld Scan It! device currently in use across 350 Stop & Shop stores, Scan It! Mobile provides shoppers with the industry's first fully integrated in-store mobile experience where they can scan, tally and bag their groceries. Scan It! Mobile also provides personalized, relevant and specific offers to shoppers based on their location in-store and purchase history. Customers can anticipate potential savings of $250-$500 each year, based upon receiving eight-10 targeted coupons per shopping trip.

"We are excited to introduce our in-store mobile shopping experience to more Stop & Shop stores and Android customers, given the positive feedback we've received from customers that have used Scan It! Mobile and enjoy the ability to shop and scan with their smartphone," said Mark McGowan, president, Stop & Shop New England Division.

Stop & Shop first announced the Scan It! Mobile pilot in three Massachusetts Stop & Shop stores in Quincy, Braintree and Plymouth. With this recent expansion, the app is currently available in an additional 19 stores and is being rolled out to another 23 stores in the coming weeks. By the end of 2011, at least 45 Stop & Shop supermarkets will be fully operational with Scan It! Mobile.

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