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Starbucks opens two flagships in Beijing

Starbucks Coffee Company opened two flagship stores in Beijing, China.

Seattle -- Starbucks Coffee Company on Monday opened two flagship stores in Beijing, China. The new Beijing flagship stores were designed by members of the in-house Starbucks global design team and the local Starbucks China Design Studio, one of 18 international design offices worldwide. One store is a “coffee tribute” store at Kerry Center and one is an “eclectic chic” 24-hour store in the Taikoo Li Sanlitun district.

The Kerry Center flagship store is a two-story design, built with coffee bars on both the lower and upper levels. It features local design elements, locally sourced artifacts and contemporary furniture. Both the lower and upper level bars are carved and inked with visual images telling the story of how coffee beans are grown, sourced and processed, executed through a creative and modern interpretation of Chinese brush painting.

Reflecting the energy of a 24-hour store, the Taikoo Li Sanlitun store has a bold design, with ceiling-to-floor glass windows that present a view of the site’s courtyard, and a window side bar and patio seats. On the weekend, the second floor of the store, called ‘Club 1971,’ in honor of the year that Starbucks was founded, offers aspiring musicians a stage to showcase their talent.

“We are very proud of these two new iconic flagship stores in China,” said John Culver, Starbucks group president, China and Asia Pacific, channel development and emerging brands. The new stores celebrate the unique place that coffee has in the daily lives of Chinese customers, and are a reflection of our near 15-year journey in China since we opened our first store in Beijing in 1999. These new stores reflect our commitment to consistently elevate the Starbucks experience while achieving the balance between representing our 42-year coffee heritage and China’s modern lifestyle.”

 

© 2014