Seattle -- Starbucks Coffee Corp. has entered into a joint venture with Tata Global Beverages Limited that will result in the opening of the first-ever Starbucks locations in India. The 50/50 joint venture, called TATA Starbucks Limited, will own and operate Starbucks cafés, which will be branded as Starbucks Coffee “A Tata Alliance.” (Tata Global Beverages is the world’s second largest tea company and Asia’s largest coffee plantation company.)
The retail stores will be developed in cities across the vast country, beginning in Delhi and Mumbai in this year. The company plans to have 50 locations by year-end, according to Reuters.
“We’re very pleased to have found the best partner for Starbucks in Tata – a company that shares so many of the same values for conducting business in a way that earns the trust and respect of our customers and partners (employees),” said John Culver, president, Starbucks China and Asia Pacific.