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Starbucks counts calories

Seattle -- Starbucks Coffee Company will start including calorie information on menu boards in all U.S.-based corporate and licensed stores on June 25. The retailer will post calorie counts to accompany each beverage listed on the menu boards, as well as on tags to accompany food in the bakery case. All calorie counts will reflect the item as made by standard recipe and will not include potential extra calories resulting from whipped cream, different types of milk or sweetener, or other customer options.

“Menu-labeling is yet another step to extend our commitment to wellness, ensuring our customers and partners (employees) have the information they need to make informed decisions and understand all the ways that they can customize their Starbucks beverages to be within their desired calorie range,” said Mary Wagner, senior VP of global R&D at Starbucks.
 

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