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Select Target stores to pilot 'shopkick' mobile app

Minneapolis  -- Target on Tuesday became the first mass-discount retailer to make the shopkick mobile application available to its shoppers. Users of the app will receive points and other rewards, like instant mobile coupons, just for entering Target. The location-based retail app is available in 242 stores in the Chicago; Dallas; Los Angeles; Miami; Minneapolis; New York City and San Francisco/Silicon Valley markets.

"At Target, we recognize our guests are connected through a multitude of mobile and social networking technologies," said Steve Eastman, president, Target.com. "Innovative mobile applications, like shopkick, provide a fun and engaging way for our guests to connect with Target, while earning valuable rewards, which can be easily redeemed for future in-store purchases."

Target will make offers via shopkick on a wide range of everyday items like food and cleaning supplies, to specialty products like electronics and toys. Target is the only current shopkick partner able to deliver scannable mobile coupons to guests for redemption at checkout.

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