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Sears Wish Book integrates mobile and social capabilities

Hoffman Estates, Ill. Sears Holdings Corp. said Tuesday that its Sears annual holiday Wish Book has added social shopping capabilities, allowing customers to see hot-trending products, get feedback on potential purchases and share lists with their friends and family.

With the new options, Sears customers will be able to shop the traditional Wish Book catalog, online at Sears.com/wishbook or via smartphone devices, iPad or through Facebook.

New features for the traditional Wish Book include quick-response (QR) bar codes throughout the catalog, which can be scanned to view more information on items through videos and product pages.

The Wish Book online catalog allows visitors to flip through an online version and click on items to make a purchase from the page. Shoppers can also visit the Sears Facebook page to get holiday shopping ideas, share holiday wish lists and purchase products through the Wish Book tab.

For iPad, customers can download the free Wish Book app to find gifts through new Trending Tree and Snow Globe features, as well as traditional means such as gift finder and search and browse. Wish Book mobile web allows customers to visit Wish Book on web-enabled smart phones at Sears.com/wishbook. The mobile web experience showcases the entire Wish Book product catalog and gives customers the ability to sign up for text alerts.

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