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Report: Barneys to retire Co-op nameplate

New York -- Barneys New York is getting rid of it Co-op brand moniker.

In a Women's Wear Daily report, the upscale retailer said it will convert and rebrand its existing Co-op stores as Barneys. All the existing Co-op stores will be remerchandised and remodeled, the report said. The Co-op concept was developed as a lower-priced, entry-level brand for younger shoppers.

 

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