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Los Angeles Ralphs Grocery Co. is initiating a lower-price policy that involves reductions on goods that customers buy most often, according to the Los Angeles Times.
The 262-store chain in Southern California is planning to cut prices on thousands of popular goods.
It also plans to rework its loyalty-card programs to allow shoppers to earn points based on purchases and collect cash rebates.
The grocer also changed its double-coupon program, capping the savings a shopper can collect.