Fort Worth, Texas – RadioShack has pulled out all the stops for its new hometown location in Sundance Square in downtown Fort Worth, Texas, opening a retro-styled store that speaks to the heritage of the brand and locale. Set to open Oct. 30, it will be the tenth RadioShack concept store to open nationwide, but the first to feature a custom design.
“We are thrilled to open our first and only custom concept store in Fort Worth, our home, and where so much of our spirit of innovation and customer service originates," said Joe Magnacca, CEO of RadioShack. "Sundance Square provides an amazing location for this completely unique shopping experience, and we invite those who work, play and visit downtown Fort Worth to come and experience the new RadioShack."
The 2,357-sq.-ft. store has a mid-century modern feel. Features unique to the Fort Worth location include:
- Brand evolution banners on the outside of the store with logos dating from 1921 to the present day, interactive projections at the entrance and outside;
- Historical videos in store windows highlighting the heritage of RadioShack and history of Fort Worth;
- Interactive projections at the entrance and inside where movement sweeps away the retro RadioShack logo to reveal the new logo introduced in July 2013;
- One-of-a-kind interior design features including elements of a "radio shack" – a ship's communication center and inspiration for the brand – at the checkout counter as well as retro product displayed throughout the store; and
- Custom Fort Worth uniform shirts featuring a retro logo.
Similar to the company’s other new format stores, the new location will also sport an upgraded shopping experience, with such features as a speaker wall where customers can shop and compare 13 different speakers using music installed on in-store tablets or played from their own Bluetooth-enabled mobile devices, interactive displays that enable shoppers to find and compare products, and a do-it-yourself area where consumers can plan projects.
By the end of 2013, RadioShack will have more than 100 concept and brand statement stores open and will have made improvements to nearly all 4,300 stores throughout the nation.