Louisville, Ky., Papa John's is the first national pizza company to offer 24/7 on-line ordering. Customers logging on to its site can now plan ahead and order by specifying the date and time of delivery or carryout order, up to 21 days in advance. The company's research and test results confirm that many customers like to order in the morning or shortly after arriving at work to take care of their meal planning for the day. Before launching this 24/7 platform, on-line ordering was only available during restaurant operating hours. In 2005, Papa John's on-line orders grew by 50% from the year before. Papa John's spent more than $1 million to convert its on-line ordering system to one that would accommodate orders 24/7.