New York City -- O'Neill Clothing, a surf, snow and youth lifestyle brand, will open a flagship in Santa Monica, Calif., on July 8.
Inspired by the oceanfront home of company founder Jack O'Neill's, the store is designed to offer an authentic environment to illustrate the brand’s lifestyle. Window displays showcase one-of-a-kind artwork from O'Neill employees and friends, and the interior is lined with various photography from past decades and current advertising campaigns.
"We're excited to have an opportunity to thoroughly represent the O'Neill brand in Santa Monica," said O'Neill Clothing CEO, Toby Bost. "This global retail concept is the first to be rolled out in the United States, and will showcase everything O'Neill is about in one of the best shopping locations in the country."