New York City, Nike Inc. and Foot Locker Inc. on Monday in New York City debuted a basketball-specific retail concept called House of Hoops, according to the Portland Business Journal.
The first joint retail project by Nike and Foot Locker brings Nike, Jordan Brand and Converse products exclusively under one roof.
Nike and Foot Locker plan to open 50 House of Hoops across the United States over the next three years.
House of Hoops flagship stores will feature basketball product available nowhere else in the United States, including exclusive footwear. These limited edition, personalized-performance shoes include the embellishments that All-Star players like Kobe Bryant, Jason Kidd and rookie Kevin Durant wear on court each night.