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Meijer expands digital coupon initiative

Grand Rapids, Mich. -- Meijer is expanding its mPerks digital coupon program to include pharmacy purchases, allowing customers to earn $10 off their total shopping purchase, 5% off total grocery and health-and-beauty purchases or 50 cents off per gallon of Meijer gas for every five eligible prescriptions filled. Customers can also hang onto their rewards and keep filling prescriptions to earn double rewards, saving as much as $1 per gallon on gas or $20 off their next shopping visit.

Meijer launched mPerks in the fall of 2010 as a faster, easier way for customers to clip coupons. The retailer says as many as 25,000 customers sign up for the free online program, which has a redemption rate up to four times the national average.

"Pharmacy rewards is just the latest way we go beyond offering everyday low prices and weekly specials to help our customers save money," said Michael Ross, VP of customer marketing and emerging technology. "We are excited to expand mPerks for our 1.5 million subscribers, and hope they enjoy personalizing their savings even more when they checkout."

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