New York City Macy's has signed a deal with Sean John, the trendy fashion brand founded by entertainment mogul Sean "Diddy" Combs, to be the exclusive retailer for its men's sportswear collection.
The deal begins next spring.
The move, announced Tuesday, is the latest exclusive deal for Macy's, which over the last two years has signed similar arrangements with such labels as Tommy Hilfiger and Ellen Tracy.
As part of the arrangement Sean John's men's sportswear collection will be available online at macys.com and in 400 Macy's stores. Eventually, it will expand to all stores in the chain.
Currently, the Sean John brand is sold in select Macy's stores, and is also available at such other retailers as Dillard's and Belk. Starting in October, other retailers will no longer carry the men's wear collection.