Research Triangle Park, N.C. -- CrossView, a provider of cross-channel commerce and retail solutions, announced that it is using technology from IBM's Smarter Commerce portfolio to help premier confectioner, Lindt Chocolate, deliver personalized shopping experiences, increase online conversion rates and grow mobile sales.
Lindt recently launched a new online storefront powered by IBM WebSphere Commerce and deployed by IBM Business Partner CrossView. The IBM WebSphere Commerce platform, delivered through the cloud, enables Lindt to quickly build and execute personalized seasonal promotions around the holidays – from Valentine's Day to Christmas and everything in between. In fact, the company saw its online conversion rates increase by 200% over the recent holiday season, with mobile sales growing by nearly 300%
"The new site allows us to engage customers with highly personalized promotions and offers that enhance their shopping experience, whether they are browsing online or through their mobile device," said Thomas Linemayr, president and CEO, Lindt & Sprüngli. "The new platform helps orchestrate personalized content and promotions across our online and mobile channels, including the look, the feel, the navigation, all in a way that culminates with the checkout process. Each step must delight, and that is exactly what we've achieved with help from IBM and CrossView."
Through its new personalized storefront, Lindt can launch holiday-based promotions and campaigns that sell highly targeted offerings. With its new cloud-based storefront, the retailer can quickly scale capacity as demand increases, and use advanced personalization to allow shoppers to mix and match their favorite confections, or design custom gifts with custom packaging. Most importantly, the storefront allows Lindt to deliver a seamless shopping experience across online, mobile and physical touch points, helping reinforcing the Lindt brand.
In related news, CrossView has been awarded IBM's Gold Level Accreditation for WebSphere Commerce, the highest level of services accreditation. CrossView is one of the first IBM Business Partners to receive this coveted accreditation, which recognizes CrossView's status as a leading solutions provider.