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Limited Brands temporarily changes name to L Brands

New York -- A Monday report by Reuters said that Limited Brands has temporarily changed its name to L Brands Inc. The report cited a Friday regulatory filing.

The operator of Victoria's Secret and Henri Bendel is implementing a pre-planned transition process that was required after the 2010 sale of Limited Stores, LLC.

The company is expected to announce a new permanent name in the coming months.

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