Columbus, Ohio -- Lane Bryant is launching a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites. This will be the company's first comprehensive branding and marketing effort since 2008.

Debuting in September issues of select fashion and lifestyle publications, the campaign stars some of the plus size industry's most notable models. The rebranding also includes Lane Bryant's exclusive intimate apparel brand Caciqu.