Cincinnati The nation's largest traditional grocery chain is getting into the Black Friday shopping game.
Kroger Co. will give shoppers $10 back for every $100 worth of gift cards they buy at their stores for such retailers as Best Buy, Bass Pro Shops, Pottery Barn and Sears.
It's the first time Kroger has aimed such a promotion at Black Friday, the day after Thanksgiving that's the traditional start of holiday shopping.
"If people are stopping by our stores to maybe restock after Thanksgiving, this is a good way to remind them that we can be a one-stop shopping place," spokeswoman Meghan Glynn said Wednesday.
Kroger's gift-card discount continues through Dec. 13 for shoppers using Kroger loyalty cards, and also earns extra savings on gasoline at Kroger service stations.